Video planning guide

Walk into your first production conversation prepared.

You do not need to write the script or choose the cameras. A useful plan starts by answering the business and audience questions that will guide those production decisions later.

Work through the planning questions

Who needs to watch, and what should change for them?

Name the primary audience, what they believe or understand now, the pressure they feel, and the most useful next step after watching. One clear audience is usually stronger than trying to speak to everyone at once.

Which people, places, and proof can make the story credible?

List the employees, customers, participants, experts, locations, products, demonstrations, documents, results, and existing media that could support the message. Separate confirmed proof from claims that still need approval.

Where will the video be used, and what versions might those places need?

Identify the main destination and any secondary uses such as recruiting, presentations, sales, training, events, email, or social. Consider orientation, length, captions, calls to action, and how long the material should remain current.

  • Primary audience and desired action
  • Single most important message
  • People comfortable and authorized to participate
  • Locations, access, and scheduling constraints
  • Existing proof and media
  • Primary destination and supporting versions

Ready to talk

Bring the answers you have. We will help with the rest.

A useful first conversation can turn this preparation into a focused production direction and realistic next steps.